By equipping boys and men to advocate for, support, and uphold girls’ rights, the campaign strengthens the achievements of the #EYEUniversal project. This collaborative approach fosters a united movement where homes, schools, and communities work together to safeguard the wellbeing and future of every girl.

Through active engagement of all members of society, we reinforce a culture of respect, protection, and opportunity ensuring that the rights and potential of girls are fully realized.